When I first heard about Jason Sadler, he was getting attention by wearing T-shirts on camera. He charged people/businesses for them to send a shirt to him to wear for one day of the year and he’d make a YouTube video wearing the shirt. January 1 cost $1, Jan 2 cost $2, and so on until Dec 31 cost $365. I was interested and wanted to keep up with what he was doing, so I continued to follow him. He auctioned his last name. Twice (first to Headsets.com, becoming Jason Headsetsdotcom, and then to SurfrApp, so he’s now Jason SurfrApp). And now he’s written a book called Creativity for Sale, and like all the other things he’s done, he’s marketing it in a fun way.
He sent an email with a link to a “Super secret, top secret, secret mission…” recruiting page, asking participants to make creative signs advertising the book. Pictures of these signs would be shared on social media on the day of the launch, and participants who completed this mission would be given some compensation*:
- “I will be printing some extremely limited edition t-shirts and other secret goodies. EVERY SINGLE PERSON will get something from me in the mail. You read that correctly. All 500 recruits will receive something unique.
- You get to be a part of the story of my first book launch. This is an extremely coveted project for me, and I will be incredibly grateful.
- I can guarantee you will be the envy of your friends, you may or may not grow 3″ taller, and you may or may not get the high score (in life).
- You join an elite club of 500 people who are not afraid of a challenge. And who like to read emails like this :)”
So, here’s my take on the secret mission:
What I used:
- Base coat (not pictured)
- white polish (unnamed, no number) by Kiss Colors (part of French Mani kit)
- Sky Blue (NA910) by LA Colors (Art Deco collection)
- Banana Blaze (615) by Revlon
- Metallic Green (416A) by Wet n Wild
- Black (71806-15) by e.l.f. (part of Necessary Nails collection)
- Top coat (not pictured)
- Piece of waxed paper
- Golden nylon 10/0 American Painter paintbrush (very fine brush, not pictured-I forgot! See picture here)
What I did:
Overall: I didn’t have a color that was exactly like the green on the cover, so I attempted to recreate it using colors I have. Thus the complicated mixing and layering technique to follow.
Step 1: Base coat, let dry. Mix equal parts white and Sky Blue on waxed paper, then apply to nails with the paintbrush. Pour some nail polish remover in a soda cap or small cup to clean the brush between this step and the others, or it will dry and the bristles will be stuck together! If you’re careful, you can clean your brush while waiting for the polish on your nails to dry.
Step 2: When dry, apply 1 coat Banana Blaze (or other sheer yellow) to all nails.
Step 3: When that’s dry, mix 4 large drops Metallic Green with 2 large drops of top coat on the waxed paper. Work quickly (top coat dries much faster) to apply this in a thin coat over the yellow, using the paintbrush. This will make the color less yellow-ish but won’t be completely green (because you have the clear mixed in).
Step 4: Decorate, using the paintbrush and the black and white polishes. I drew dashed lines and arrows on 3 nails (thumb, index, and pinkie), a T-shirt on the ring finger, and a simplified version of the front cover on the middle nail. Top coat and done!
Like this post? Please share it with your friends and sign up to get more posts by email.
*Disclaimer: As I mentioned above, participants were promised “something unique” in exchange for participating. Jason sent me a package with random items of nominal value like POGS, a business card, etc, and also a signed copy of his book “Creativity for Sale.” All of the supplies used in this post and the nail art design were paid for by me.